Branding · Creative · Marketing
NEP Cleaning
Organic cleaning products and professional cleaning services. Gentle on your home, tough on dirt.
- 2025
- Brand & Creative Direction
- Nep Clean
- Branding, Creative, Marketing
Nep Clean is a household cleaning brand built on transparency and care for the environment. The work covered brand identity, packaging direction and a digital launch.
Overview
A warm, trustworthy identity for a cleaning brand that wants to feel as good as it works.
The Challenge
Eco cleaning brands often look clinical or overly rustic. Nep Clean needed to feel modern, calm and premium.
The Idea
Borrow the language of skincare: soft colour, clear ingredient stories and generous whitespace.
My Process
Mood boards, naming and tone of voice, label system exploration, photography art direction.
What I Created
Logo, colour and type system, packaging labels, social templates and launch storefront.
Tools & Technologies
- Illustrator
- Photoshop
- Canva
- Shopify
Results & Outcome
A cohesive brand world ready for retail and online launch.
Gallery · 04 images
The final product
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