Web Design · UX/UI · Product
Capital Express
A clearer, calmer digital experience for a transportation company and its passengers.
- 2025
- UX Strategy & Web Experience
- Capital Express
- Web Design, UX/UI, Product
Capital Express connects cities by road. This project reimagined how passengers discover routes, check schedules and book, and how the company presents itself online.
Overview
Digital experience design for a transportation brand, focused on trust, clarity and speed.
The Challenge
Passengers relied on phone calls and word of mouth for schedules; the existing site was hard to use on mobile.
The Idea
Design mobile-first around the three questions every passenger asks: where, when and how much.
My Process
Passenger interviews, information architecture, route and schedule flows, usability testing on mobile.
What I Created
Site map, UX flows, responsive web design and a content style guide.
Tools & Technologies
- Figma
- Canva
Results & Outcome
A mobile experience that answers passenger questions in seconds and reduces pressure on the call centre.
Gallery · 03 images
The final product
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